Open to select projects and fractional CTO work

Complexproducts,madeobvious.

Technical Lead and Software Architect. A decade shipping human interfaces, building product systems, and leading the teams behind them.

View selected workp@ccly.dev

Vietnam, working globally

Ventures

Two studios. One standard: ship the real thing.

Places where I own the whole outcome, across design, engineering, product, and every decision between them.

CO-FOUNDER & CTO
2025 - Present

Conceptual Studio

Independent product studio.

We design, build, and ship digital products end to end, from brand and strategy through architecture, engineering, and launch.

  • Next.js
  • TypeScript
  • Design Systems
  • Product
FOUNDER
2026 - Present

CCLY Studio

Solo studio for premium Ghost themes.

Self-published Neon and Vestige, newsletter-first themes for creators. Bespoke work on the side.

  • Ghost
  • TypeScript
  • CSS
  • Design
Profile

Interfaces that feel obvious. Teams that keep shipping.

I pair design sensibility with engineering rigor: leading front-end architecture, mentoring teams, and shipping my own products through Conceptual Studio and CCLY Studio.

10+ years
Shipping products at scale
Led 20+ engineers
Hiring, mentoring, reviews
Co-founder
Conceptual Studio
Founder
CCLY Studio
Selected work

Work with fingerprints on the outcome.

A mix of products from Conceptual Studio and CCLY Studio alongside platform work at scale.

Free tools

Small tools, shipped for the joy of it.

Weekend projects, free to use, with no sign-up theatre or tracking. Built because I wanted them to exist.

sub-tracker.ccly.dev

Sub Tracker

Every subscription in one place. See what you are actually paying for.

newtabber.com

Newtabber

A new-tab page that is not trying to sell you anything. Quiet, fast, yours.

Experience

A decade, ten roles, one craft.

From ASP.NET to technical leadership across Vietnam, Malaysia, Belgium, and remote-first teams.

  1. NOW
    Jul 2026 - Present

    Omnicasa

    Staff Agentic Product Engineer

    Building agentic product systems for real-estate professionals: AI-assisted CRM workflows, mobile experiences, voice and writing agents, and internal engineering systems for safe, reliable delivery.

    • Agentic AI
    • React Native
    • Expo
    • TypeScript
    • MCP
  2. Oct 2024 - Jul 2026

    Yield Guild Games

    Lead Software Engineer

    Led a full-stack team on the Play Platform. Architected auth flows, feature flags, redemption funnels, and DevOps on DigitalOcean + Dokploy + Traefik.

  3. Oct 2023 - Oct 2024

    Freelance

    Software Architect

    Consulted on front-end architecture, delivery, and team leverage for early-stage product companies across SEA.

  4. Oct 2021 - Oct 2023

    Binance

    Senior Software Engineer

    Designed and implemented user-facing web interfaces at exchange scale. Mentored juniors, led reviews, optimized performance.

  5. Oct 2020 - Oct 2021

    Hello Health Group

    Frontend Lead / Interim CTO

    Led a 20-person frontend team. Defined technical vision, set up DevOps, ran hiring/reviews/budgets.

  6. Mar 2019 - Aug 2020

    FPT Software (Belgium)

    Frontend Lead / Software Architect

    Led the frontend team and client communications. Translated business needs into plans and estimates.

  7. Jun 2017 - Mar 2019

    GoQuo Malaysia

    Frontend Lead

    Travel booking web applications. Task management, code reviews, and mentoring.

  8. Jun 2016 - Jun 2017

    Leflair Vietnam

    Senior Software Engineer

    E-commerce frontend. SEO, accessibility, and performance work.

  9. Jun 2015 - Jun 2016

    QUOINE

    Software Engineer

    Responsive frontend applications and UX collaboration.

  10. Jan 2014 - Jun 2015

    FPT Software

    Software Engineer

    Server-side apps, APIs, and code reviews. Where it all started.

Working system

Tools change. Standards stay high.

Opinionated, pragmatic, and current. The stack bends to the problem.

Frontend

  • React
  • Next.js
  • TypeScript
  • Vue
  • Redux
  • Tailwind

Backend & Data

  • Node.js
  • GraphQL
  • Supabase
  • PostgreSQL
  • ASP.NET

Cloud & DevOps

  • Vercel
  • AWS
  • GCP
  • DigitalOcean
  • Docker
  • Dokploy
  • Traefik
  • CI/CD

AI & Workflows

  • Claude Code
  • Cursor
  • MCP
  • Anthropic SDK
  • OpenAI SDK
  • Prompt engineering
  • Agent workflows

Web3 & Analytics

  • Thirdweb
  • Abstract Wallet
  • PostHog
  • Retool

Craft

  • SEO
  • Accessibility
  • Performance
  • Security

Leadership

  • Mentoring
  • Hiring
  • Architecture
  • Estimation
Fractional leadership

Senior technical leadership, exactly when it matters.

For founders and small teams who need architectural depth, delivery discipline, and someone who has shipped real products from zero to scale.

  1. 01

    Technical direction

    Architecture reviews, stack decisions, and roadmap shaping so the next six months are not a rewrite.

  2. 02

    Delivery unblockers

    Diagnose why shipping is slow. Fix the real bottleneck: CI, environments, scope, or org.

  3. 03

    Team leverage

    Hiring bars, review culture, mentorship structures. Turn a team of nine into a team that ships like twenty.

  4. 04

    Zero-to-one

    Sit in as interim CTO for early-stage teams. From whiteboard to production with discipline.

  • Fractional CTO
    Ongoing, 1-2 days a week
  • Architecture audit
    2-week deep dive, written report
  • Advisory
    Monthly retainer, async-first
Start a conversation

Bring the hard problem.Let's make it clear.

Open to lead engineering roles, architecture consulting, fractional CTO engagements, and ambitious product work. Based in Vietnam, comfortable across time zones.

p@ccly.dev